Our ads are helpful in taking the role of anti-spam, and more fun to enter than captchas - considered unreadable.
The user thus has no negative perception of our system, unlike some ads deemed intrusive.
The study of the Wharton School of Business confirms these results.
Whether it's a purchase, or a contribution to the content of your site, the user participation is facilitated - and conversion rates is improved.
Your visitors are thus much more likely to take action on your site when no unreadable captcha discomfort them.